Digital Transformation
of a Financial Magazine

Transforming a traditional financial magazine into an engaging, dynamic, data-driven digital experience.

Close Brothers Asset Management publish a high-quality magazine to inform and engage its customers. However, the traditional format — print and static PDF — presented limitations. Distribution was restricted and the PDF format offered no visibility into how readers were interacting with content. The client approached us with a clear brief: reimagine their magazine in a digital format. They wanted an engaging, interactive experience that preserved the editorial feel of print, but added the advantages of rich media, accessibility, and data tracking.

Digitize the print magazine Create an interactive, responsive web version that reflects the aesthetic of the original print edition.

Boost reader engagement Design a user-friendly experience optimised for all devices — from desktops to tablets and smartphones.

Get actionable insights Track reader behaviours such as article views, time on page, and drop-off points to inform future content strategy.

Make it interactive Embed video, links, and other rich media to elevate the reading experience and add value beyond print.

Preserving Print Design in a Responsive Format Maintaining the visual identity and layout consistency across varying screen sizes. Creating Intuitive Navigation Replacing the familiar page-flipping experience with seamless digital transitions that still feel editorial. Balancing Analytics with User Experience Implementing in-depth tracking while ensuring a clean, unobtrusive interface for readers.

We created a bespoke digital version of the magazine that captured the editorial charm of the original print edition, while introducing the interactivity and insight only digital can offer.

Dynamic Layouts We designed flexible layouts that adapted beautifully across devices. The digital issue opened with a cover page, followed by a content menu modelled on the print magazine — retaining its editorial character while enabling digital flexibility. Seamless Navigation Readers could move fluidly between articles. A fixed sidebar mimicked a magazine spine, offering quick navigation back to the contents or forward to the next piece. Interactive Media Integration We embedded videos, live links, and subtle animations within articles to bring them to life — transforming static pages into rich, multimedia storytelling. Advanced Tracking Behind the scenes, we implemented detailed analytics. The client could track which articles were most read, how long readers stayed, and where they dropped off — arming them with meaningful data to shape future editions.

This project is a clear example of how digital transformation can unlock the full potential of editorial content. By shifting from print to interactive digital, the client not only modernised their publication but also opened new doors for audience engagement and strategic content planning. The result? A future-ready magazine experience — rich, measurable, and deeply aligned with user needs.

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Carbon Emissions Calculator
for Deloitte

Turning travel data into actionable sustainability insights for Deloitte’s global workforce.

Deloitte approached us with a unique challenge: to develop a tool that would raise awareness of the carbon impact of business travel and encourage more sustainable behaviour. The result was the Emissions Calculator — a user-focused digital tool that combines real-time data analysis, interactive personalisation, and behavioural nudges to make the carbon impact of travel decisions tangible, measurable, and actionable.

Raise awareness of travel emissions Highlight the carbon footprint of business travel and empower employees to make more informed, eco-conscious choices.

Support behavioural change Encourage users to experiment with different travel scenarios and understand the real impact of their choices.

Enable personalised travel planning Offer individual and group-based tools for calculating, comparing, and sharing carbon impact across trips and teams.

Make data simple and accessible Design an intuitive experience that simplifies complex data and makes insights accessible to all users.

Sustainability needs visibility Carbon emissions from business travel are often abstract and invisible to employees. Deloitte wanted to give their teams a way to see — and reduce — the impact of their choices. Travel scenarios are complex From solo short trips to recurring international travel involving multiple team members — planning for sustainability required a tool that could handle complexity without confusing the user. Insight is only useful if it drives action Deloitte needed a solution that didn’t just show carbon data — but used it to influence behaviour in meaningful, measurable ways.

We developed an interactive Emissions Calculator that makes the impact of business travel clear — and changeable. Users can input travel details in Solo or Multiple Traveller modes, instantly view carbon impact, and experiment with different choices. The tool turns complex sustainability data into accessible, impactful insight that supports Deloitte’s net-zero goals.

Solo Traveller Mode Users create detailed travel itineraries and compare emissions across transport types — from electric vehicles to long-haul flights — helping them make low-carbon choices. Multiple Traveller Mode Ideal for project teams and recurring journeys, this mode allows users to factor in frequency, group size, and trip duration — showing how small changes can scale to major carbon savings. Behavioural Nudges Real-time feedback highlights the carbon impact of each choice — encouraging users to explore alternatives and adopt more sustainable patterns. Sharable Reports Users can generate a detailed visual summary of each travel plan, download it as a PDF, or share via a unique link — making insights portable and collaborative.

The Emissions Calculator has been widely praised for making carbon data engaging, accessible, and actionable. By turning complex information into interactive choices, the tool helps Deloitte drive real behaviour change at scale — supporting their sustainability targets while empowering employees to take ownership of their impact. It’s a clear example of how purposeful digital design can influence culture, reduce carbon, and create lasting value for people and planet.

Want to create a tool that drives real change? We’d love to show you how digital tools like this can turn data into impact — and support your sustainability journey.

Building an interactive
landscape for an engineering
company

Turning complex engineering solutions into an intuitive, interactive experience that informs, engages and enables clearer understanding.

Druck, Panametrics and Reuter-Stokes — three sister companies specialising in advanced engineering solutions — needed a compelling way to present their collective offering to a diverse, technical audience. While each brand had a strong individual presence, traditional communication approaches made it difficult to clearly convey the full breadth of their solutions across multiple industries. The result was a missed opportunity to fully showcase their shared value proposition in a cohesive, user-friendly format. The goal: a digital experience that clearly presented their combined capabilities and let users dive in at their own pace — from industry overview to product-level depth.

Show the whole picture Create an interactive tool that makes it easy to understand the shared landscape of three companies, highlighting their role in key industries.

Enable layered exploration Allow users to start with a big-picture view and progressively drill down into more detailed product and service information.

Support user-led journeys Design for flexibility — users should be able to browse organically or follow a guided path depending on their needs.

Drive deeper engagement Link to interactive brochures, product selectors, and other tools to support further discovery and encourage action.

Structuring complex content With three companies offering solutions across a wide range of industries, we needed a framework that could simplify without oversimplifying. We used industries as a starting point and carefully mapped what content should appear at each level. Designing for everyone The tool had to work for high-level decision makers and technical specialists alike — each with different priorities and levels of detail. Content had to flex around user needs without becoming fragmented. One screen, many layers We needed to fit a complex ecosystem onto a single screen without overwhelming users. It had to feel spacious, interactive and connect naturally to supporting materials across devices.

We developed a bespoke interactive landscape, designed to guide users through a multi-level exploration of Druck, Panametrics and Reuter-Stokes’ combined value proposition.

Zoomable industry landscape At the top level, users see a high-level industry view, visually mapping out where each company operates and adds value. This bird’s-eye perspective sets the stage for deeper exploration. Layered navigation Clicking into an industry opens an overview of offerings within that sector. From there, users can drill down into specific technologies, services, and products — uncovering detailed information step by step. Seamless linking to deeper content Where needed, we connected relevant sections to existing interactive brochures and product selectors — allowing users to seamlessly jump to rich, detailed content without breaking their flow. Multi-Platform ready The landscape was built to work across touchscreens, tablets, and browsers — making it ideal for both one-to-one sales conversations and exhibition environments.

This project showcased how the right digital tool can simplify complexity without losing impact. The interactive landscape has made it dramatically easier for Druck, Panametrics and Reuter-Stokes to articulate their combined value — whether used on the show floor, in a boardroom, or embedded on their websites. The tool encourages exploration, supports a range of user journeys, and connects effortlessly to supporting materials. Most importantly, it empowers the client to communicate not just what they do — but why it matters. The result? A clear, compelling digital experience that brings coherence to a complex offering and invites users to dive deeper, on their own terms.

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